Weekly Content Plan for B2B & B2C Startups
Social media isn’t just about staying active — it’s about telling your startup’s story with intention.
Whether you’re in B2B or B2C, your content should build trust with investors, attract customers, and show momentum to potential partners. But posting randomly won’t cut it.
This weekly content map breaks down exactly what to post and why — so you can grow your brand, build community, and create real traction across platforms like Instagram, TikTok, LinkedIn, and beyond. Let’s dive in! 🚀
MONDAY – Founder POV / Vision
Show your “why.” Remind people what you're building and why it matters.
Post ideas:
“We started this company because...”
Personal story from the early days
What you’re solving + who it’s for
What motivates you to keep going
Audience impact: Builds founder trust and emotional connection (good for investors + team culture)
TUESDAY – Product Insight or Demo
Explain what your product does without sounding salesy.
Post ideas:
Before & after use case
Problem → your solution (break it down simply)
“Did you know our product does X?”
Short Loom demo or screenshot walkthrough
Audience impact: Informs potential customers + builds credibility with partners
WEDNESDAY – Industry Commentary or Trend
Position yourself as someone who understands where the world is going.
Post ideas:
“Here’s how we’re thinking about AI in [your niche]”
React to a headline that affects your industry
Predictions or trends you’re seeing
Audience impact: Signals expertise (great for investors + press)
THURSDAY – Customer or User Story
Social proof matters. Show how people are using your product.
Post ideas:
“This feature helped a customer cut onboarding time in half”
Anonymous quote + insight from a beta user
Share a testimonial + what you learned from it
Audience impact: Builds trust with potential users + validates traction for investors
FRIDAY – Culture, Community, or Behind-the-Scenes
Humanize the brand. Let people in.
Post ideas:
Team photo with a caption about what you’re working on
Remote work setup, sprint planning, or founder routine
Celebrate small wins or milestones
Job posting with a personal note
Audience impact: Attracts talent + makes people root for you
