Making Tech Relatable on TikTok & Reels

You don’t need to dance — but you do need to be scroll-worthy.

Most tech founders think TikTok is just for influencers. But your potential users, talent, or investors? They’re on there, too.

Here’s how to bring your product to life on short-form video:

1. Use real-world analogies

• "We’re like the Uber of B2B payments"

• "Imagine if ChatGPT and your bank had a baby..."

Analogies make complex tech feel approachable.

2. Tap into trends, but make it make sense

• Use trending sounds + stitch formats to talk about industry pain points

• Adapt meme formats to showcase what your product solves

Example: “POV: You just spent $40M building a product no one understands 👀”

3. Show behind-the-scenes

• Team culture, failed experiments, founder rants: all build connection

• It humanizes the brand and shows there are real people behind the product

4. Educate in 30 seconds or less

Quick, punchy explainers like:

• “Here’s how we cut B2B onboarding time in half”

• “3 tools every fintech founder needs in 2024”

Takeaway: Relatable doesn’t mean unprofessional. It means understandable. TikTok and Reels are your chance to be both.